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Paddock & Percent

Decoding the business engine behind Formula One.

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F1 Team Economics
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F1 Economics

Home
Team Finances & Economics
Liberty Media's Finances & Economics
F1's Rules and Governance
Tech & Innovation Partnerships
Human Capital & The "War for Talent"
Team Valuations & Franchise Equity
About
Contact

Paddock & Percent is an independent publication dedicated to the commercial side of Formula One. We track the money, the marketing, and the management decisions that shape the sport.

© 2025 by Paddock and Percent.

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