A strategic analysis of how McLaren Racing abandoned a high-risk, single-sponsor model and built a resilient, tech-first "Partner Ecosystem" that is fueling both its commercial and on-track resurgence. F1 car on a chessboard with business data. In the hyper-competitive, capital-intensive world of Formula 1, the space on a race car is some of the most valuable media real estate on the planet. For years, McLaren Racing, one of the sport's most storied teams, became a cautionary