Paddock & Percent: Formula One's Business Analysis
Move beyond the race results. Paddock & Percent offers expert analysis on the financial strategies, sponsorship valuations, and commercial battles shaping the Formula One grid. Gain exclusive insights into the economics driving this high-stakes sport.
Latest Articles
Analysis Areas
Deep dives into team balance sheets. How are teams finding funding to reach the cost cap limit?
Detailed analysis of technology and innovation partnerships and how they are more than sponsorships.
Deep dives into F1's economic results since the Liberty Media takeover.
Investigating the salaries, movements, and scarcity of top engineering talent, not just drivers.
How the rules of F1 impact team financial performance?
Track the rising enterprise value of the teams (now averaging over $1B) and analyzing minority stake sales.